Authors : Dr. TVS Arun Murthy, Dr. TVS Padmaja

A Textbook on Research Methodology
  • ISBN: 9789385983597
  • Rs: 340.00 In Stock

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    Table of contents
    • Module 1 - Introduction to Research methodology 
    • Research and Research Methodology
    • Research Design Process
    • Scientific Method and Hypothesis Testing 
    • Experimental Designs 
    • Module - 2  Data Collection and Measurement Techniques 
    • Basics of Data
    • Sampling and Sampling Design 
    • Attitude Measurement and Scaling Techniques 
    • Significance of Information Technology in  Research
    • Module 3 - Statistical Analysis of Data
    • Statistical Analysis of Data
    • Error Analysis 
    • Module 4 Interpretation and Reporting 
    • Interpretation and Report Writing
    • Results Presentation Techniques

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