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Er.S. Yavana Rani, is an Engineering Graduate withMasters degree in Management. She is working as a Senior lecturer in theDepartment of Business Administration, Kalasalingam University. Her area ofSpecialization is Marketing and Statistics. She is an eminent Teacher and Researcherwith 6 years experience in teaching and 2 years in Industry. She has publishedmore than ten articles and research papers in reputed journals and haspresented nearly 20 papers in National and International conferences. She haspublished a book on “Consumer Protection & Welfare”. She served as a ChiefProject Leader in Entrepreneurship Development Cell, Kalasalingam University,Krishnankoil.   

Dr.P. Kameswara Rao, is presently working as Professor& Head in the Department of Business Administration, KalasalingamUniversity. He has a total experience of 18 years out of which 14 years in MBAteaching and 4 years in Industry. He has published several articles in journalsand presented several papers in International Conferences. He has also publisheda text book on HRD. His area of Specialization is marketing and alliedsubjects.

Dr.M. Jeyakumaran, Professor in the Department ofBusiness Administration, Kalasalingam University. He has a Management degreefrom Annamalai University and has specialized in field of Human ResourceManagement. He has more than 15 years of teaching experience at post graduatelevel and eight years of industrial experience as Sales Manager at a RubberFactory. He has published a textbook on “Professional Ethics”. He has alsopublished more than 20 papers in National/International Journals andConferences.